Lisa Cole spoke as a member of a panel at the University of Tennessee’s Symposium on Lawyer Advertising and Marketing on November 9th. The program reviewed he history of lawyer advertising, the Rules of Professional Conduct that impact advertising and solicitation by lawyers, the impact lawyer advertising has on ethics and professionalism, how different lawyers and types of law firms view advertising and monitor compliance with ethics rules, large firm marketing as advertising, and the future of advertising and marketing in an electronic age. Speakers included lawyers from small, medium-sized, and large firms, and marketing professionals who work within the world of marketing and specialize in legal marketing and electronic communication.